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The site relialink.net states the following, "Want To Learn More About Email Marketing? Here are just a few tips on how to make your email marketing effective." We observed that the webpage also said " Make all emails as personal as you can." It also stated " Like it is with many other methods of marketing, customers are more likely to sign up for those who add a personal touch. For instance, if you are aware of the reason a customer signed up to receive your emails in the first place, add that reason in an email to them. Use as few graphics as possible in your email marketing programs." The header had email as the highest ranking keyword. This keyword was followed by marketing and business which isn't as urgent as email.